Subject lines: Another celebrity-owned skincare line?

I'm so tired of celebrities launching their own skincare and cosmetics lines.

Another week, another shiny lip balm endorsed by someone who's probably never even struggled with dry lips in their life.

Don't get me wrong, I love a good pop star or movie icon as much as the next person.

But does their fame suddenly make them experts on skincare?

Do they spend hours in labs, researching ingredients, understanding how skin actually works?

Maybe others.

But the rest?

I doubt it.

It feels like a branding exercise more than anything else.