Hey there,

It's Anne! I'm excited to share a more personal and in-depth look at my journey in email marketing.

First things first, I'm not going to bombard you with empty promises like, "Look at this! I generated millions of dollars for this brand’s email marketing using X strategy... Work with us now and become the next leading eCom brand."

If you've heard an agency or email marketer using that tactic, run for the hills! 🚩

It's a manipulative strategy that often leads to overpromising and underdelivering.

I know this from firsthand experience. I've worked with agencies that claim to have all the answers, but their output is often generic and uninspired. They lack a deep understanding of branding and simply recycle the same strategies they've used with other clients. It's a cookie-cutter approach that rarely produces exceptional results.

I’m not saying all agencies are like that. There are still good ones out there that will really do in-depth market research for your brand. You just have to look for them.

But anyway, all I’m saying is that…

Personalization is key.

While a friendly "Hey [Name]" is always nice, true personalization goes way beyond simply using someone's name.